Do’s and Don’ts of Bulk SMS Marketing

SMS Marketing is the best way to connect businesses to their audiences in a fast, inexpensive, and efficient way.

At this time there are more than 6 Billion mobile devices in the world.

SMS

has reached more than 3 billion mobile devices out of 6 billion mobile phones.

These days sms is growing in the mobile market and it is the most useful and used tool in mobile cell phones.

Text Messaging

is the best way to engage your customers and communicate with them personally. And also sms or text messaging is gaining loyalty and trustability from their customers for brands or business.

SMS Marketing with your target customers is more beneficial compared to non-targeting audiences.

Text messaging has a high open-rate, as recent activity text messaging open rate is nearly 98% and there is a high response rate to reply on the same message and also can call on that number.

Like all other marketing, sms marketing has also do’s and don’ts points.

Do’s -

Short SMS -

Try to make

Short SMS via Text Messaging

and try to do that. The recipients will understand it in simple words and short messages. If you make your message in max to max 4-5 lines or in 14-15 words then it will gain customers' trust and be easier to read by customers.

Try to make sentences in normal and simple words so everyone can understand them and could not skip them.

Call To Action -

As we see SMS is short and should be under 160 characters. It is the best way to do effective text messaging and Text Marketing.

Add some links like Contact Us caption with button, Buy Now, Sign Up, Go To Our Website. Use questions wise sms like using Which, What, How, Why, Whose, etc. Use words like this, Because if you are asking questions to them then there will be a high chance to get replies from your customers on the same message. So doing questioning is the way to put those the way of conversion.

You can add your customers' sms like what to do after seeing this message? What Should I do? How is SMS good for your business? And many more others call to action questions and things.

Attention Grabber -

Start attention grabber with your sms marketing. Make your sms which can help you to grab the customer's Attention. Like you can put those words in capital letters which are attention-grabber words and focused words for the particular services.

You can use effective and efficient words to engage more customers, like special offers, deals, discounts, you can keep those words in capital letters.

VIP Feeling -

Compose

personalized SMS

, so if your customers read it, they feel like they are VIP’s and that's why they are getting special offers and discounts.

Provide content like this, they will reply to you or communicate with you for more information regarding your products and services.

Timing -

We always say in our daily life that time is everything, use it in a good way so you won't regret it later. Timing is very important in SMS Marketing because sms is very personal so try to send messages to them at a proper time when they can see your messages.

Segment your target data according to the timing so customers can read.

Don’ts

Millions of Messages -

Frequency of your messages is equally important to timing of the messages. Do not bombarded your customers with sending messages again and again.

Because every day they receive hundreds of messages on a daily basis, so first they decide the timing and then send only one message in a month so they can think about it.

So try to make your sms like your customers are VIPs and only they are selected to get this offer in the whole world.

Simple SMS -

Try to make your message simple so they can understand it very easily. If you use some abbreviations in your message then it will be very complicated to understand your customers.

Simple messages and attractive messages will help you to achieve your goal successfully.

Don't Sell -

Do not try to sell. simply you add in a message about the the service and in current time we are providing this type of offer.

If you are trying to sell something to them then it will 90% of chances to not respond to your message.

Identification -

Last but not least, don't forget to identify yourself and your business. Introduction of yourself and your business is the factor of trust gain.