2020 marked some significant changes in the lives of people and how they carry their work in day-to-day life. There are various changes that various business organizations adopted this year, and it is now a part of their work. In this post-pandemic period, transactional SMS services made a comeback. There is a significant rise in this service as people are now adopting contactless services. This service is the best in maintaining social distance. For businesses, such transactional SMS with the help of a Mass SMS service is quite a profitable venture at present.
Transactional SMS definition
Transactional SMS are text messages that a business sends to a customer. The message contains valuable information regarding their services and products. Promotional and marketing messages do not come under the ambit of transactional SMS.
Benefits of Transactional SMS using bulk SMS solutions
Transactional SMS differs from promotional messages in the sense that transactional messages are notifications, alerts, and reminders. During the pandemic, people benefited a great deal from such reminders as there was no option available for people to go out and buy necessities. In such circumstances, such transactional texts with group SMS services prove a great help for people. At present, people are inclined towards this service to carry their day-to-day tasks as it now becomes an integral part of their living. Here are the top benefits of using
bulk SMS providers
in transactional messages and why they are in high demand.
- Good Reach-
bulk SMS can easily reach customers as they can also reach customers who have do not disturb service activate as well. This happens because the customer has started the conversation with the business providers. It is a good method to increase the sales of your business, as most of the messages are seen and opened within 3 minutes. It is quite vital for both consumers and businesses. For consumers, such text messages can prove informative regarding alerts and reminders, and for businesses, it increases revenue. This feature of reaching a good amount of consumers proves to become quite handy to people in times of quarantine and self-isolation. Through transactional SMS and bulk SMS gateway, you can seek password reminders, and businesses like airlines can reach you and remind you of various flights or later arrival and other things.
- Bulk Messages-
The other benefit of using this service is that they are not restricted to a particular consumer. Businesses with the help of
bulk SMS software can target large audiences for their messages. It is quite feasible for people as they do not have to send one on one message to thousands of consumers. With such technology, companies can contact various users in one instance after they share the data limit. Almost 60 to 70 percent of consumers prefer to receive such transactional texts on their respective mobile phones. Thus making it dynamic for people to have access to crucial reminders and alerts at the tip of their fingers.
- Connect to Customers-
Businesses using SMS broadcast service, for their transactional messages have a better connection to their customers than companies that are not using this service. With the help of transactional SMS services, companies can have good relations with their customers and can maintain their loyalty as companies can provide them with relevant information in a short period via text. The method is hassle-free for both parties. Almost 90% of the text messages are opened. The business could be sure that the information is received on the other hand. Such service for consumers as well proves to become headache-free as they are also satisfied. As the consumers know that if there might come any new information regarding anything, they will get notified. Thus, maintaining a fiduciary relationship between the parties.
- The necessity for commercial use-
People can use transactional services for different reasons and at current is a necessity. Various stakeholders use this service for their day-to-day business, and without the transactional texts, various businesses will face problems. The main businesses and sectors that use this service are banks for various alerts and reminders. You can use it for updates, payment reminders, tickets booking, and share information regarding online shopping. Though it proves best for almost every sector, the commercial sector benefits from transactional texts the most. As with this service, railways and airlines can send tickets and the status of the flight over a message. During the pandemic, this has become a necessity for people.
- Briefly conveys data-
There are many advantages of utilizing the internet SMS services, but one of the best use of this service is it instantly sends the information to the customers and shortly and crisply. As nobody likes reading long messages with this service you can have access to the information in less time and brief. You do not have to spend long minutes reading over large messages and then find the information. This is one of the best advantages as in today’s world everyone is busy and does not want to spend more than a minute on such things. Apart from this, it also keeps people engaged in your businesses.
- Continuous SMS service-
24*7 for 365 days this service is active, and because of this, some advantages people prefer. It does not matter at what time or place you do your business or make a transaction. You will receive a message at the current time only. This helps to maintain trust in the minds of the people and helps the business to increase its goodwill in the market. The method is hassle-free and does not require much labor, as you can do it with the help of AI. Indeed it is one of the most used services at present.
- Good business Results-
Businesses opting for
online SMS services can see results with their own eyes as it increases revenue. As with the help of transactional services, you give your audience to engage in the business, and it makes your consumers feel that your company is more approachable and transparent. This builds trust in your company and product, and your business becomes a part of the life of the consumer. You can also reach out to people in times of emergency as well with the help of this service. You can reach your entire team in minutes.
With this, we can conclude that after the pandemic, people are adapting to new changes in their life and they have a space for transactional SMS as well as the traffic of this service has increased considerably over the years. We can infer from the data that at the start of the pandemic, there were around 1.1 billion messages per day, but at the end, the numbers were 1.3 billion. This growth has a significant influence on businesses that deal with e-commerce transactions, Net banking, and digital payments, because of transactional SMS services, people are opting for digital payments as they trust the services and networks. Consumers are turning to find this service more accessible as they are inclined towards the digital world, and due to safety protocols, many sectors have adopted this method of delivering information to their consumers.